OUR MARKETING STRATEGY MISSIONS
MARKETING CONTENT
GROUP MARKETING STRATEGY
MARKETING DEVELOPMENT
MARKETING -
ROAD TO MARKET
CREATION OF MULTI-MARKET DIGITAL MARKETING CONTENT
Production and distribution of chocolate products
France / Japon / Hong Kong
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80% face-to-face / 20% remote
2 months
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16 people from 4 countries and 3 nationalities
Area manager, global marketing manager, project manager, pastry consultant, outsourced video and photo shooting team
Scope :
Following the Covid 19 crisis, this supplier could no longer set up field trips to its distributors in the various Asian markets. And therefore the interaction with the sales teams of this distributor is currently broken. Distributor has therefore set up a programme to create short videos describing recipes that are easy to make, so that the sales representatives of these distributors can go to customer meetings and provide suggestions for using products that are fun and easy to make. The pastry consultant being in Hong Kong and unable to travel, a whole production project had to be set up in this city.
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project Management :
Multi-country project management, with a team spread over 4 countries (Japan, France, China and Cambodia). Coordination of the project from A to Z, from the discussion of the client BRIEF, to the production of the video script, the direction and supervision of a day's shooting with a professional team on site, and post-production.
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Deliverables :
Creation of 6 one-minute recipe videos in 3 languages, in 3 weeks of project time
OVERHAUL OF THE GROUP'S MARKETING STRATEGY AND IMPLEMENTATION OF A NEW OPERATIONAL APPROACH.
Group of Restaurants
Hong Kong
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80% face-to-face / 20% remote
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9 months
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12 collaborators
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Director, marketing manager, sales manager, operational manager, restaurant managers.
Scope :
Overhaul of marketing and sales strategy, marketing development processes, restructuring of marketing teams, creation of internal marketing communication rules X operations and monthly meetings, development of a strategic planning, implementation of a HARi CRM system, creation of digital marketing automation tools, Social Listing, marketing performance indicators.
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Support for teams:
6 months piloting of the marketing and privatisation departments. Development of marketing manager and sales manager skills. Strategic coaching of the manager with a new analytical approach to marketing and event activities.
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Implementation of new digital tools :
Implementation of an integrated CRM platform for the marketing and sales departments. Creation of new dashboard-based marketing campaign management tools. Creation and deployment of a dedicated digital loyalty system and program.
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achievement: Creation of a new hierarchical structure for the 2 departments. Launch of a group Data marketing strategy and customer qualification tools (+ 60,000 qualified contacts in 11 months). Creation and deployment of a 12-month multi-channel operational marketing plan for the entire group.
DEVELOPMENT OF THE MARKETING STRATEGY FOR A GROUP OF RESTAURANTS AND ITS DEPLOYMENT
Group of restauration
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Hong Kong / Paris - 3 restaurants
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7 collaborators
60% face-to-face / 40% remote
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18 months
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A young catering group with the ambition of multiple openings and multi-country growth.
Scope :
Accompaniment of the strategic marketing development as well as the setting up of an integrated digital platform and the increase in skills and specialisation of the various managers (management, marketing and commercialisation of privatisation). ). ​
project Management :
Implementation of new marketing loyalty tools, overhaul of the digital marketing strategy, upgrading the skills of project managers and profit centre managers. Rewriting of the company's priorities, operating rules, accountability, and internal and external communication.
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Team coaching:
Accompaniment of management teams in the rewriting of the strategic project and change management. Accompaniment of project managers (marketing, music and data) in the acquisition of new skills and the creation of new performance indicators in their activity. Follow-up of the internal transformation with operational teams and management of feedback for overall improvement.
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Implementation of new tools :
Implementation of a complete new marketing and operational system ranging from an online booking widget, to integrated cash registers, loyalty programmes, digital marketing platform, CRM system and Data Live dashboards. Creation and launch of a new loyalty programme. And development and launch of a new integrated marketing campaign management platform. Implementation of a group booking request management tool integrated with the global data management system.
MARKETING STRATEGY -
ROAD TO MARKET PROJECT
Lamb producer
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New-Zealand
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100% remote
3 months
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Assistance in creating a digital activation strategy for the sales representatives of its distributors, as well as its end customers in Asia, following the impossibility of field visits.
Scope :
Research of competitor comparisons, market benchmarks, proposal of a new global digital strategy, development of marketing content, training of the teams in charge of marketing activation, and creation of an operational deployment schedule for the next six months.
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project Management :
Global competitive study, analysis of tools and improvement levers. Production of two specific contributions to provide a reference base for the marketing teams. Training of its marketing teams to improve current tools and best practices for optimal impact: Content/digital channel/target.
Total overhaul of the digital marketing strategy, increasing the skills of its managers with regard to the rules of digital marketing activation, including professional social networks, their website, their e-mailing campaign strategy, and recommendations for the creation of content for these actions. Creation of a concept of live interaction with the sales representatives of their distributors via the concept of specialised webinars. For the first one, the client takes the customer on a tour of his farm and the different production sites. And shows his differentiation in terms of breeding compared to his competitors. The second is dedicated to training the sales representatives on the different parts, starting with the lambs sold, and their culinary interests, by a specialised chef with live interaction.