What if the real order of entrepreneurship isn’t “on your marks, get set, go”... but the opposite? Sometimes, you have to start running first—then adapt, then figure out where you’re meant to be. Here are 5 principles for moving before you’re ready.

THINKDROP Issue #10, Explore how learning to disagree—with clients, the market, your team, and yourself—can sharpen your thinking, clarify your strategy, and lead to smarter growth. A new Thinkdrop edition on the power of productive friction.