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Digital Strategy
THINKDROP #39: All About Exaptation
Bird feathers didn't evolve to fly. They evolved for warmth. That's exaptation, and it's the playbook behind Slack, YouTube, Instagram, and every entrepreneur winning with AI right now. This week, I'll show you how to spot it, use it, and make it your unfair advantage.
Pierre Stanghellini
Apr 297 min read
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