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THINKDROP 35: Think Slow. Act Fast.

  • Writer: Pierre Stanghellini
    Pierre Stanghellini
  • Mar 19
  • 4 min read

>Plan slow. Cut hard. Move like hell.

Thinkdrop Issue 11: Normcore sucks!  – why the " Vanilla icecream" strategy is boring !

Everybody says move fast.

That’s why so many founders confuse speed with competence. They rush decisions, ship half-clear ideas, and call the mess “momentum.”

But speed is not a strategy. It’s an amplifier. If your direction is right, speed helps. If your direction is wrong, speed just makes failure more efficient.


That’s never been how I work.


I often spend days, sometimes weeks, thinking about a project before I touch a document.

I carry it around in my head. I feed it, chew on it, challenge it, digest it, reshape it.

I think about it while walking, showering, cooking.

Nothing is visible yet, so from the outside it can look like nothing is happening.


But that’s where the real work is happening.


Then, at some point, I sit down, and in three hours the thing is there. Written. Structured. Packaged. Shared. Not because I suddenly became fast, but because I already did the slow part first.


That’s the rhythm most people get backwards.


Most businesses do not die from slowness.

They die from acting too early, with weak thinking and fake urgency.


The real rhythm is simple: think slow, act fast.

Take your time where mistakes compound. Move instantly where execution matters.


P.S. For those who still don’t get it ;-) — it’s like bowling. You don’t sprint at the pins like a maniac. You pause. You look. You aim. And once the line feels right, you let it go.


Pierre Stanghellini - 

HARi.wtf founder


1. Fast is sexy. Wrong is expensive.

Speed has great branding. It looks sharp, confident, founder-like.

But a bad decision executed quickly is still a bad decision. The only difference is that now it costs more, spreads faster, and takes longer to undo. A lot of founders are not executing at high speed. They are panicking at high speed.


Movement is not progress. It’s just movement.

And the market does not reward energetic stupidity.


Try this:

Ask before any “urgent” move: Is this actually clear, or do I just hate waiting?



2. Most businesses don’t have an action problem.

They have a thinking problem.

Founders love to say they need to do more.

Usually they need to think better.


They build before the customer is clear. They market before the offer is sharp. They chase tactics before they understand the game. Then they call the fallout “learning.”


No. Learning improves judgment.

Chaos just repeats confusion faster.


Slow planning matters because it forces reality into the room. It makes you stay with the problem long enough to stop lying to yourself about what the problem is.


Try this:

Write: “The real problem is…”Then rewrite it until it stops sounding vague.



3. Slowness at the start buys force at the finish.

The best operators often look slower early on.

They ask more questions. Cut more options. Refuse to commit before things are clear.


From the outside, that can look hesitant. It isn’t. It’s discipline.


They know that early execution is mostly elimination. Kill the bad paths first.

Remove avoidable mistakes. Get clean on direction. Then move with force.


That’s what real speed looks like: not frenzy, but compressed conviction.


Try this:

Ask: What decision are we delaying because clarity would force commitment?



4. Motion is addictive because thinking is painful.

Action feels good. Thinking hurts.

Thinking might reveal the offer is weak. The market does not care.

The positioning is muddy. The product is solving a boring problem. So instead of confronting reality, founders stay busy.


They tweak, post, redesign, optimize, announce.

Anything but sit still long enough to see what’s obvious.


Busyness protects the ego. But business rewards accuracy, not emotional comfort.

A lot of “hard work” is just avoidance with a calendar invite.


Try this:

Ask: What am I doing right now mostly to feel productive?



5. The rhythm is simple: think like a strategist, move like hell.

Most founders reverse the order. They rush the strategic decisions, then hesitate in execution.

That’s backwards.


Slow down when choosing the market, the offer, the channel, the priorities. Those mistakes get expensive. But once the direction is clean, stop performing reflection and move.

  • Ship faster

  • Test faster

  • Follow up faster

  • Cut what fails faster

  • Double down on what works faster


That’s the game: slow brain, fast hands.


Try this:

Split your work into two piles: needs more thinking and needs immediate execution.


In 5 points:

  • Speed is useless when your direction is wrong.

  • Most founders don’t need more action. They need better thinking.

  • Slowing down early creates force later.

  • Busyness often hides avoidance.

  • Great execution starts after clarity, not before.



Conclusion

The market does not reward whoever moves first. It rewards whoever sees clearly, decides cleanly, and executes without flinching.

That is the real edge.


Not constant speed. Not performative urgency. Not startup theater disguised as ambition.


Slow down where the decision shapes the future.

Take the extra time to aim. Then, when the line is clear, move like hell.

That’s how good founders look fast: they did the slow part first.

Impatience looks like ambition in people who are afraid to think.


Take your time. Then take the shot.


Pierre Stanghellini

→ Let’s connect, drop me a line directly at pierre@hari.wtf .


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About the Creator


Pierre Stanghellini is a creative strategist, systems thinker, and curator of mental rabbit holes. He created Thinkdrop Weekly to feed the brains that don’t want the same old Business advice. If you’re building something bold, beautiful, or strange—this is your corner of the internet.



About HARi.wtf


HARi.wtf is a creative strategy studio for businesses that hate business-as-usual.

Born in Hong Kong, in 2017, we work with restless founders, operators, and teams who’d rather break things thoughtfully than grow them blandly. We don’t do generic decks or bloated strategies—we build clarity, guts, and traction.


From street-level restaurants to global brands, from Asia to Europe, we help shape ideas that move fast when it matters, and slow when it counts.


→ Explore more at hari.wtf

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