THINKDROP WEEKLY — Edition 1
- Pierre Stanghellini
- Apr 21
- 3 min read
Unexpected thinking for unusual builders
Curated ideas for founders, creatives, and curious minds who crave signal over noise.
Welcome to the First Drop
For years, I was hunting for one place to find ideas that felt truly fresh — not recycled trends or obvious advice, but insights that sparked something strange, strategic, and exciting.
So I set up a custom GPT to help me surface the kind of thinking I was craving. Then I filtered it through my own lens of curiosity, creativity, and a bit of rebellion.
Thinkdrop Weekly is what came out of that. This is for the builders, the artists, the thinkers, and the weirdos who know there's always a smarter, stranger way to do things.
If that sounds like you — let’s begin.
Pierre Stanghellini
Founder of HARi.wtf
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1. Your Brain Has a Default Business Model. Break It
Why routine kills breakthroughs
The brain loves habits. Habits love efficiency. And efficiency can quietly kill creativity.
Entrepreneurs often optimize themselves into mediocrity—doing what “works” instead of what’s possible.
Try this: For one week, audit the decisions you didn’t question. What assumptions are baked into your pricing, branding, or hiring that no longer serve you?
"Every system is perfectly designed to get the results it gets." – Paul Batalden
Further reading:
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2. The End of Keywords: AI’s Next Search Wave
From search engines to answer engines
Google’s grip is loosening—not to another search bar, but to the death of search itself.
AI agents like Perplexity and ChatGPT are shifting us from keywords to context. This changes how people find products, solve problems, and make decisions.
Prompt to ponder: Are your offerings positioned to be found by curiosity—not just clicks?
Further reading:
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3. The Rise of Anti-Branding
Why looking unpolished works now
Slick branding is out. Strategic scrappiness is in.
Consumers are gravitating toward brands that feel real, weird, and raw. Anti-branding isn't careless—it's intentional chaos. And it works.
Tactic: Launch something without a logo. Let the community define the meaning. Transparency scales better than polish.
Further reading:
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4. The Work Isn’t Remote. It’s Asynchronous
Stop scheduling. Start designing time
Forget hybrid vs. remote. The real productivity shift is sync vs. async.
Async-first teams are outperforming their synchronous counterparts in focus, output, and creativity. So why are most startups still stuck in meetings?
Reflection: If your team only met once a week, what would break? More importantly—what would finally get built?
Further reading:
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5. Micromarket Thinking
Your niche is the launchpad, not the limitation
Airbnb sold air mattresses before it sold belonging. Tiny niches often reveal massive truths—if you’re paying attention.
Framework:
Solve for intensity, not scale
Build for 100 obsessed users
Let traction grow sideways
Further reading:
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Food for Thought
“When was the last time you changed your mind about something important?”
The smartest founders aren’t the ones with the best answers—they’re the ones asking better questions. Certainty is comforting. But discomfort is where the growth lives.
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About the Creator
This newsletter is curated by Pierre Stanghellini — creative strategist and founder of hari.wtf, a playground for unorthodox ideas, experimental tools, and entrepreneurial edge-thinkers.
It’s powered by Thinkdrop GPT, a custom AI setup that sources the kinds of strange, sharp, and surprising content Pierre wanted to read himself — and couldn’t find anywhere else.
Want to build something bold, beautiful, or a bit off-center?
Let’s connect: pierre@hari.wtf
and LinkedIn
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