Bird feathers didn't evolve to fly. They evolved for warmth. That's exaptation, and it's the playbook behind Slack, YouTube, Instagram, and every entrepreneur winning with AI right now. This week, I'll show you how to spot it, use it, and make it your unfair advantage.

Discover why normcore branding is killing creativity. From bland luxury logos to vanilla strategies, THINKDROP explores how conformity makes your business forgettable—and what to do instead.