Not every founder swims freestyle. In business — like in Le Grand Bleu — the most powerful techniques are often instinctive, rule-breaking, and unteachable. This Thinkdrop explores why doing things your own way — even if no one understands your stroke — might just be your greatest strength.

In business and creation, you can be Bruno — polished, perfect, predictable. Or you can be Freddie — raw, alive, unforgettable. This Thinkdrop explores the courage to be unrepeatable: to build movements instead of markets, to lead with emotion instead of execution, and to choose truth over polish — even if it means being misunderstood by the majority. Because perfection is replaceable. But truth — even cracked, even loud — echoes forever.

THINKDROP Issue #10, Explore how learning to disagree—with clients, the market, your team, and yourself—can sharpen your thinking, clarify your strategy, and lead to smarter growth. A new Thinkdrop edition on the power of productive friction.