THINKDROP 30: The myth of "Right time"
- Pierre Stanghellini
- Jan 20
- 3 min read
>Momentum beats timing. Every time.
🎤 From Me to You
The Time Illusion
Every founder says it at some point:
“It’s not the right time.”“We’re waiting for better conditions.”“Let’s circle back next quarter.”
We say it to investors, to partners, to ourselves.
We hide behind it like it's strategy. But let’s be real: most of the time, it’s not about time at all. It’s about discomfort.
We’re uncomfortable launching before it’s perfect.
Uncomfortable starting before we feel confident.
Uncomfortable risking reputation, money, and ego.
But entrepreneurship is not the pursuit of comfort. It’s the practice of consistently showing up before you’re ready.
There is no perfect moment.
There is only now—imperfect, uncertain, and absolutely available.
The most successful entrepreneurs didn’t win because they timed the market. They won because they moved, learned, adapted—and kept moving.
So, if you're holding your big idea, your next product, or your reinvention hostage to timing?
Let this be your release clause.
Let's dig-in!
Pierre Stanghellini
HARi.wtf founder
1. Timing is a Polite Cover for Fear
“I’ll launch once I tweak a few more things.”“We’ll raise when the market’s warmer.”“ Let’s wait until Q3.”
Sounds strategic. Often, it’s fear dressed as planning.
The pursuit of perfect timing becomes a hiding place.
Start now: Launch ugly. Learn fast. Refine in the real world—not in your head.
2. The Market Doesn’t Know What It Wants—Yet
The iPhone wasn't a response to demand—it created it.
If Steve Jobs had waited for focus groups to ask for a touchscreen, we’d still be clicking buttons on Nokias.
Entrepreneurs don’t wait for signs. They make noise, shape behavior, and challenge assumptions.
Start now: Build what you believe in. Demand often follows conviction.
3. Action Creates Momentum, Not the Other Way Around
You’re waiting to feel ready. But readiness doesn’t come first—movement does.
Most of your clarity, confidence, and capability are waiting for you on the other side of doing.
You don’t need motivation to act. You need action to generate motivation.
Start now: Ship something this week. Small is fine. Forward is essential.
4. Time Is a Non-Renewable Resource
Unlike capital, you can’t raise more time.
Every week you delay is a week your idea isn’t getting sharper, your product isn’t being tested, and your edge is dulling.
Start now: Treat time like the scarce asset it is. Audit your delays like you audit burn rate.
5. Age, Stage, and Phase Are Just Stories
Too early. Too late. Too old. Too inexperienced.
These are stories we tell ourselves to justify hesitation.
My 81-year-old mother just learned how to use AI during the Christmas holidays with us.
She’s not waiting. Neither should you.
Start now: Whatever “too ___” story you’re clinging to—drop it.
Replace it with: “This is the moment I move.”
Quick Recap: 5 Brutal Truths About Timing
Fear often hides behind your “wait-for-it” strategy.
Innovation leads—it doesn’t follow demand.
Action unlocks clarity—inaction breeds anxiety.
Lost time is lost leverage.
You’re not too early, late, old, or inexperienced. You’re just waiting.
Conclusion: If You’re Waiting, You’re Losing
Look around.
The most successful founders you admire?
They weren’t necessarily smarter.
They weren’t more connected.
They just started before it made sense.
They were the ones shipping while others were stalling.
They made decisions under uncertainty.
They chose movement over mastery.
Entrepreneurship doesn’t reward the most cautious—it rewards the most consistent.
If you’ve been waiting for a sign, this is it.
If you’ve been looking for the moment, this is it.
If you’re still telling yourself “soon,” the time has come to call your own bluff.
There is no right time.
There is only right now.
Start now.
Pierre Stanghellini
→ Let’s connect, drop me a line directly at pierre@hari.wtf .
YOU LIKED IT ??
Share with friends and let's expand our community!
Once we reach 1,000 followers on LinkedIn, I'll launch the THINKDROP Conference!
It's going to be amazing!
About the Creator
Pierre Stanghellini is a creative strategist, systems thinker, and curator of mental rabbit holes. He created Thinkdrop Weekly to feed the brains that don’t want the same old Business advice. If you’re building something bold, beautiful, or strange—this is your corner of the internet.
About HARi.wtf
HARi.wtf is a creative strategy studio for businesses that hate business-as-usual.
Born in Hong Kong, in 2017, we work with restless founders, operators, and teams who’d rather break things thoughtfully than grow them blandly. We don’t do generic decks or bloated strategies—we build clarity, guts, and traction.
From street-level restaurants to global brands, from Asia to Europe, we help shape ideas that move fast when it matters, and slow when it counts.
→ Explore more at hari.wtf
Comments