Feeling stuck in the founder tunnel? This piece breaks down five ways to keep moving when motivation fades, progress hides, and the light at the end of the tunnel goes missing. For builders who keep walking, even in the dark.

A reflection on why values matter in business, leadership, and life — and how they become your internal compass when the world pulls you off track. Not religious, not moralistic — just anchored.

In business and creation, you can be Bruno — polished, perfect, predictable. Or you can be Freddie — raw, alive, unforgettable. This Thinkdrop explores the courage to be unrepeatable: to build movements instead of markets, to lead with emotion instead of execution, and to choose truth over polish — even if it means being misunderstood by the majority. Because perfection is replaceable. But truth — even cracked, even loud — echoes forever.

Bullshit World is loud, curated, optimized — and empty. In a time when everything is spin, building something real is now a radical act.